Konferencja

Augmented Advertising & Sales – 16.05.2019

16 May 2019
Mysia 3
Warszawa


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Augmented Advertising & Sales – the first conference on AR and VR in the CEE region in marketing and sales will take place in Poland. A contemporary consumer moving between the digital world and real affects business models of companies, especially in the area of ??communication and sales. How to connect it with the brand in digital and real time at the same time? Using virtual and augmented reality. Already on May 16 in Warsaw, the most practical conference devoted entirely to the use of these technologies in marketing, sales and advertising will take place – Augmented Advertising & Sales CEE. Electronic Economy Management, Polish SMB Marketing Association and ContentHouse Agency want to start a serious discussion on this topic. The first step is the organization of the Augmented Advertising & Sales CEE conference – the first event in Central and Eastern Europe entirely devoted to the possibilities, examples and future of the technology of augmented and virtual reality. At the conference participants will learn the latest implementations of Augmented Reality, Virtual Reality and the area of ??artificial intelligence supporting technologies for expanded sales. The organizers provide access to unique knowledge that has hitherto been found in the marketing departments of large brands. Invited experts will address topics related to trends and research in this constantly evolving field, show inspiring case studies and share their know-how. The conference has been sponsored by international organizations: AR / VR Association and Ecommerce Europe. The direction of development and the possibilities of using technology virtual, expanded or mixed reality in the media is a topic that often takes the head of the most important people from the world of advertising or marketing. Even more interest is aroused by examples of using AR or VR in marketing campaigns and their results. About what is being discussed for a long time abroad, few people want to (and maybe) speak in Poland. It is even less afraid to invest in new, unknown technology. From the Augmented Advertising & Sales CEE conference, the most experience and knowledge will be able to reach people who want to build consumer experience in an unconventional way, deepen interaction with the product in a desktop store and in e-commerce, create extended formats in advertising campaigns on Facebook or content marketing. There will also be topics related to the use of VR and AR in outdoor advertising and printing. The industries that can especially benefit from this technology are fashion, beauty, automotive, retail, real estate and online stores. The Augmented Advertising & Sales CEE conference will take place on May 16, 2019 in Warsaw. Advance sale of tickets has just started. You can learn more about the event’s details via the following website: https://arconference.eu.

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