{"id":22355,"date":"2024-04-23T13:49:36","date_gmt":"2024-04-23T11:49:36","guid":{"rendered":"https:\/\/eizba.pl\/?p=22355"},"modified":"2024-04-23T13:50:42","modified_gmt":"2024-04-23T11:50:42","slug":"targeting-and-diamonds","status":"publish","type":"post","link":"https:\/\/eizba.pl\/en\/targeting-and-diamonds\/","title":{"rendered":"Targeting and diamonds"},"content":{"rendered":"\n

The sixth edition of the Performance Marketing Diamonds EU 2024 competition has already made a name for itself with a record number of almost 100 entries, and the 19 competition categories provide a picture of all varieties of performance marketing, affiliation, content, and e-commerce strategies used in business. The Chamber of Digital Economy also emphasises the continuing importance of performance marketing for business development and the international nature of the competition it organises. Over 40 foreign guests have confirmed their participation in this year’s award ceremony.  <\/strong><\/strong><\/p>\n\n\n\n

Today we are focusing on the nominees for the winner in each category and the Grand Prix – the PMD EU Diamond 2024.<\/strong><\/strong><\/p>\n\n\n\n

Performance marketing provides a comprehensive approach to advertising and marketing. Client companies pay for measurable actions or results, i.e.: clicks, customer base expansion, sales, or other predetermined targets. The best professionals in this field and their teams need to demonstrate technological expertise as well as know consumer behaviour and combine it with marketing and management. It is such personalities and teams that have just been nominated for the next stage of the Performance Marketing Diamonds EU 2024.<\/p>\n\n\n\n

Fast and efficient<\/strong><\/strong><\/p>\n\n\n\n

Performance marketing means that speed and relevance of decisions are a must \u2013 campaigns are constantly optimised based on real-time data. It is about maximising outcomes and return on investment.<\/p>\n\n\n\n

\n

Effective marketers are very valuable to any organisation, regardless of its size, model of operation, specialisation, or industry<\/em>,- says Patrycja Sass-Staniszewska, President of the e-Chamber, who pays particular attention to increasing the professionalism of all e-commerce in Poland. \u201cSurely, such employees are worth noticing, recognising, and rewarding.\u201d\u2013 <\/em>she adds. – The Chamber of Digital Economy, as the organisation with the largest reach and most effective activity for the benefit of e-commerce in the country, is also working on their behalf<\/em>.<\/p>\n<\/blockquote>\n\n\n\n

The architecture of rivalry<\/strong><\/strong><\/p>\n\n\n\n

Perfo-marketing is about working with indicators\/data. It uses advanced targeting techniques, message personalisation, and a multi-channel approach, i.e.: search engines (SEM), social media, e-mail and affiliate marketing. As a result, audiences using different contact points and devices are reached. These activities are reflected by the thematic sections of the competition:<\/p>\n\n\n\n

\u00b7         Performance & Affiliate Marketing;<\/p>\n\n\n\n

\u00b7         Creative Performance;<\/p>\n\n\n\n

\u00b7         Content Performance;<\/p>\n\n\n\n

\u00b7         Strategy Performance;<\/p>\n\n\n\n

and its main categories \u2013 B2B and B2C Campaign of the Year.<\/p>\n\n\n\n

Following the announcement of the nominees, this year’s jury comprising top e-commerce and marketing experts has one more task ahead of it. It will identify the best, including the winners in the categories of the Performance Agency of the Year, Performance Brand of the Year, and the best of the best \u2013 the Grand Prix winner. The auditor, Sowi\u0144ski & Partners Law Firm, is overseeing the proper conduct of the entire competition.<\/p>\n\n\n\n

In anticipation of the final<\/strong><\/strong><\/p>\n\n\n\n

The award ceremony will be part of a landmark event \u2013 on that day, all European e-commerce roads will lead to Warsaw, where the first European e-Commerce Summit will take place on May 23, at Warsaw\u2019s Belotto Hotel. Representatives of the public administration have also confirmed their attendance at the event.<\/p>\n\n\n\n

\n

This is an unprecedented achievement. Our invitation to participate in the first European e-Commerce Summit was accepted by Europe’s largest e-commerce organisations. The participants in this unique event, including 13 heads of leading EU e-commerce organisations, will discuss European e-commerce and online export strategy for the coming years! –<\/em> says Patrycja Sass-Staniszewska \u2013 President of the e-Chamber. – In the final part of the day, we will be handing out the PMD EU Diamonds, which will highlight the international dimension of the competition itself and the European coverage of the organisation I have the honour to lead<\/em>, – she proudly emphasises. The award ceremony will be attended by over 40 international guests.<\/p>\n<\/blockquote>\n\n\n\n

The competition, whose main partners are the Bulgarian e-Commerce Association, Ecommerce Europe, and Serpact, is also an excellent opportunity to keep abreast of the direction of national and European e-commerce. For more than a decade, also contributing to its steady growth has been performance marketing, which allows businesses to optimise ad spend, increase profitability, and extend big data. The best of them have deserved a prestigious award \u2013 the Performance Marketing Diamonds EU 2024. We are keeping our fingers crossed for everyone!<\/p>\n\n\n\n

We are excited to present the list of nominees in the 6th edition of the competition \u2013 Performance Marketing Diamonds EU 2024:<\/p>\n\n\n\n

The most effective short-term performance campaign<\/strong><\/p>\n\n\n\n

\u25cf     Chocolissimo , Numbers & Intuition<\/p>\n\n\n\n

\u25cf     mBank, Cube Group<\/p>\n\n\n\n

\u25cf     Performics<\/p>\n\n\n\n

\u25cf     SalesTube, ValueMedia <\/p>\n\n\n\n

\u25cf     Tradedoubler<\/p>\n\n\n\n

The most effective affiliate program<\/strong><\/p>\n\n\n\n

\u25cf     DentsuX<\/p>\n\n\n\n

\u25cf     Empik, Tradedoubler<\/p>\n\n\n\n

\u25cf     Zooplus, Tradedoubler<\/p>\n\n\n\n

The most effective sales campaign<\/strong><\/p>\n\n\n\n

\u25cf     Performics (za kampani\u0119 dla Lindt)<\/p>\n\n\n\n

\u25cf     Performics (za kampanie dla Semilac)<\/p>\n\n\n\n

\u25cf     SalesTube, ValueMedia<\/p>\n\n\n\n

\u25cf     Tradedoubler<\/p>\n\n\n\n

The most effective paid search campaign<\/strong><\/p>\n\n\n\n

\u25cf     Agata Meble, SalesTube, ValueMedia<\/p>\n\n\n\n

\u25cf     Bluerank, Rainbow Tours<\/p>\n\n\n\n

\u25cf     Decathlon, NOVA commerce<\/p>\n\n\n\n

\u25cf     SalesTube, Lancerto<\/p>\n\n\n\n

\u25cf     SalesTube, ValueMedia<\/p>\n\n\n\n

The most challenging performance<\/strong><\/p>\n\n\n\n

\u25cf     AWIN, Answear<\/p>\n\n\n\n

\u25cf     iProspect<\/p>\n\n\n\n

\u25cf     Mediaplus, SalesTube<\/p>\n\n\n\n

\u25cf     ORLEN Paczka<\/p>\n\n\n\n

\u25cf     SalesTube, ValueMedia<\/p>\n\n\n\n

The most creative digital campaign<\/strong><\/p>\n\n\n\n

\u25cf     LOT<\/p>\n\n\n\n

\u25cf     SalesTube, ValueMedia<\/p>\n\n\n\n

\u25cf     Savicki<\/p>\n\n\n\n

Think-out-of-the-box campaign<\/strong><\/p>\n\n\n\n

\u25cf     Contrust Communication<\/p>\n\n\n\n

\u25cf     LOT<\/p>\n\n\n\n

\u25cf     FormUp<\/p>\n\n\n\n

\u25cf     SalesTube, ValueMedia<\/p>\n\n\n\n

The most creative use of AI<\/strong><\/p>\n\n\n\n

\u25cf     Apifonica<\/p>\n\n\n\n

\u25cf     Bluerank, Rainbow Tours<\/p>\n\n\n\n

The most effective mobile campaign<\/strong><\/p>\n\n\n\n

\u25cf     mBank, Cube Group<\/p>\n\n\n\n

\u25cf     MODIVO<\/p>\n\n\n\n

\u25cf     Payback<\/p>\n\n\n\n

ROI content campaign for e-commerce<\/strong><\/p>\n\n\n\n

\u25cf     Metapic<\/p>\n\n\n\n

\u25cf     ORLEN Paczka<\/p>\n\n\n\n

The most effective video content<\/strong><\/p>\n\n\n\n

\u25cf     Almette, Value Media, SalesTube<\/p>\n\n\n\n

\u25cf     Sales&More, LINK4      <\/p>\n\n\n\n

\u25cf     LOT<\/p>\n\n\n\n

The most effective SEO campaign<\/strong><\/p>\n\n\n\n

\u25cf     Cube Group, Triverna<\/p>\n\n\n\n

\u25cf     Performics<\/p>\n\n\n\n

\u25cf     Sempai<\/p>\n\n\n\n

\u25cf     Serpact<\/p>\n\n\n\n

\u25cf     Whites, Diagnostyka<\/p>\n\n\n\n

The best consumer centric content<\/strong><\/p>\n\n\n\n

\u25cf     Kubota<\/p>\n\n\n\n

\u25cf     LOT<\/p>\n\n\n\n

\u25cf     Whites, Goldsaver<\/p>\n\n\n\n

The best international expansion campaign<\/strong><\/p>\n\n\n\n

\u25cf     LOT<\/p>\n\n\n\n

\u25cf     MODIVO<\/p>\n\n\n\n

The most effective low-budget campaign<\/strong><\/p>\n\n\n\n

\u25cf     ContentHouse, ORLEN Paczka<\/p>\n\n\n\n

\u25cf     DentsuX<\/p>\n\n\n\n

\u25cf     SalesTube, Value Media<\/p>\n\n\n\n

The most effective omni-channel campaign<\/strong><\/p>\n\n\n\n

\u25cf     Almette, Value Media, SalesTube<\/p>\n\n\n\n

\u25cf     LOT<\/p>\n\n\n\n

\u25cf     Performics, OBI Polska, Performance Media<\/p>\n\n\n\n

The most effective retail campaign<\/strong><\/p>\n\n\n\n

\u25cf     Awin, Halfprice<\/p>\n\n\n\n

\u25cf     Performics, OBI Polska, Performance Media, Zenith Poland<\/p>\n\n\n\n

\u25cf     SAVICKI<\/p>\n\n\n\n

B2B campaign of the year<\/strong><\/p>\n\n\n\n

\u25cf     ContentHouse & ORLEN Paczka<\/p>\n\n\n\n

\u25cf     Havas Media, Pracuj.pl<\/p>\n\n\n\n

\u25cf     iCEA<\/p>\n\n\n\n

B2C campaign of the year<\/strong><\/p>\n\n\n\n

\u25cf     ezebra, Cube Group<\/p>\n\n\n\n

\u25cf     LOT<\/p>\n\n\n\n

\u25cf     SalesTube, Value Media<\/p>\n\n\n\n

The competition’s international partners are: Bulgarian e-Commerce Association, Ecommerce Europe, Serpact<\/p>\n\n\n\n

Media patrons of the competition: My Company Polska, Komerso.pl, Marketing przy kawie, SocialPress, Marketer+<\/p>\n","protected":false},"excerpt":{"rendered":"

The sixth edition of the Performance Marketing Diamonds EU 2024 competition has already made a name for itself with a record number of almost 100 entries, and the 19 competition categories provide a picture of all varieties of performance marketing, affiliation, content, and e-commerce strategies used in business. The Chamber of Digital Economy also emphasises the continuing importance of performance marketing for business development and the international nature of the competition it organises. Over 40 foreign guests have confirmed their participation in this year’s award ceremony.
\nToday we are focusing on the nominees for the winner in each category and the Grand Prix – the PMD EU Diamond 2024.<\/p>\n","protected":false},"author":706,"featured_media":22350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"editor_plus_copied_stylings":"{}","footnotes":""},"categories":[381],"tags":[530,531,532],"class_list":["post-22355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ecommerce-2","tag-ecommerce-europe-2","tag-e-chamber"],"acf":[],"yoast_head":"\nTargeting and diamonds - e-Izba<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eizba.pl\/en\/targeting-and-diamonds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Targeting and diamonds - e-Izba\" \/>\n<meta property=\"og:description\" content=\"The sixth edition of the Performance Marketing Diamonds EU 2024 competition has already made a name for itself with a record number of almost 100 entries, and the 19 competition categories provide a picture of all varieties of performance marketing, affiliation, content, and e-commerce strategies used in business. 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